7 Ways This Council Used a Political Campaign Strategy to Amplify Membership
Blog 22 Jul 2016 | 1:49 am
Story by Kate Jacobs, Marketing and Public Relations Director of the Pathway to Adventure Council
Cub Scouting was the candidate and sign-up night was election day.
The Pathway to Adventure Council ran its membership drive like a political campaign last year and ended up with a 53 percent growth in Cub Scouting year over year (4,891 in 2015 vs. 3,189 in 2014). While politics can seem divisive, especially during an election year, political campaigns themselves can teach us a lot about how to unify supporters and achieve a common goal.
Our council’s success with membership growth in Chicagoland and Northwest Indiana is due in part...
How These Explorers Are Blazing the Trail for the Next Generation
Blog 20 Jul 2016 | 12:49 pm
On July 13, 2016, a team of Explorers, advisors, and Scout staff attended the IDEAGEN – UN Empowering Women and Girls 2030 Summit. This annual event brings together luminaries from across sectors to explore challenges and develop ways to empower women and girls throughout the planet.
Explorers Liseth V., Hanslyn Y., Madina C., Aileen T., and Genesis M., of the Greater New York Councils, joined the summit to reflect on leadership in the Exploring program.
For the Explorers, the summit presented a unique opportunity to meet an amazing array of top female leaders engaged in entrepreneurial development in Southeast Asia, female education with the Peace Corps, nutrition education and famine...
5 Questions With National Jamboree Director Matt Myers
Blog 20 Jul 2016 | 12:08 pm
Only one year – 52 short weeks – remain until Scouting’s premier event, the national jamboree, descends upon the Summit Bechtel Family National Scout Reserve. With that in mind, we wanted you to get to know the newest face on the jamboree team. As part of Scouting Wire’s 5 Questions series, we interviewed new National Jamboree Director Matt Myers and discovered five things that will show why he’s the perfect person for this important job.
What’s most exciting about your role as the BSA’s National Jamboree Director?
Matt: I get to work with top volunteer leadership around the country to deliver the premier Scouting experience for...
Going Crazy for Pokémon GO? Great — but Be Safe
Blog 20 Jul 2016 | 10:29 am
With more than 15 million downloads according to some estimates, Pokémon Go continues to take the world by storm. I contributed a Huffington Post blog post explaining why I think the game is so wildly popular, bringing together a love for technology and the outdoors.
Before you read it, though, remember that with any outdoor activity, it’s important to think safety. If you set out in search of Pokémon, do so responsibly. Whether you are in a remote area with varied terrain, in an urban environment with heavy vehicular and pedestrian traffic, or anywhere in between, be aware of your surroundings....
What’s It Like to Work at the Pokémon Gym at the National Scouting Museum?
Blog 19 Jul 2016 | 12:01 pm
Unless there are extenuating circumstances keeping you from consuming any news, it’s almost a guarantee that you’ve at least heard about the Pokémon Go craze that’s sweeping the world (you can find out a little more about the game and how to stay safe while playing it in this article from Bryan on Scouting). Here at the Boy Scouts of America National Service Center, we have two Pokéstops, and the National Scouting Museum next door is a Pokémon gym.
Indeed, a number of Scouting locations around the country (and at least one overseas) have discovered they are Pokéstops or Pokémon gyms.
So what’s it like...
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